Behind the Wrapper is original programming produced by Better For You Media that showcases the tenacity, creativity, and dedication needed to introduce a consumer-packaged good to the global food and wellness industry.

On Behind the Wrapper, watch as industry experts, celebrities, and top-entrepreneurs investigate different “better-for-you” brands.  Personalities bring life to the stories behind the stories.  On each episode, we’ll do a deep-dive into how the products are produced, how they size-up amongst the competition, and how the original idea for the product may have evolved into multiple off-shoot and outcomes.

Behind the Wrapper is entertaining, educational and eye-opening; its sure to evolve the way viewers think about the foods they put on their tables and into their bodies. Come with us as we pull-back the curtain and see how these brands can come to life and make it from an idea to global homes and kitchens.